United Health Centers @Southside
Implementation: Brand Planning, and Materials
Formerly Southside United Health Center, United Health Centers has been in the community of Winston-Salem, North Carolina for 13 years but needed to enhance its presence. We engaged stakeholders, staff and community members in a comprehensive brand assessment process. As a result of this work, the organization received a new name to appeal to a broader audience. We also created a new logo to offer a more modern appearance, and developed a user-friendly website along with additional marketing collateral. In June 2016, United Health Centers hosted a ribbon cutting ceremony for its new additional location and shared the results of the extensive re-branding initiative by unveiling the organizations enhanced identity. United Health Centers continues to grow and has recently opened an additional location in March 2017.