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Storytelling: A Powerful Marketing Tool to Help Inspire Action

Storytelling: A Powerful Marketing Tool to Help Inspire Action

In the dynamic world of marketing, where trends evolve quickly, one element remains timeless and irreplaceable – storytelling. At Bekoz Marketing, we understand the impact a well-crafted story can have on your business. Consider our story as an example – it reminds us about the power of partnership and the importance of having a shared

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Navigating the Business Landscape: A Roadmap to Success for Small Business Owners

Navigating the Business Landscape: A Roadmap to Success for Small Business Owners

Small business owners are familiar with the unique challenges of the ever-evolving business landscape. But while they play a vital role in many economies, the journey to success needs to be straightforward. Unlike larger counterparts, as a small business, you often have to navigate with financial constraints, a compact workforce, and a constant need to

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It’s Time for Your Marketing Content to Bloom!

It’s Time for Your Marketing Content to Bloom!

The sun is peeking through the clouds and the rising temperature means one thing…Spring flowers have bloomed and summer is on its way! Changes such as this typically come with a sense of “out with the old, in with the new.” That should also include any updates to your business’s marketing plan and content. That’s

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2023 Marketing Success Formula

2023 Marketing Success Formula

Thinking ahead and looking forward to marketing trends can be difficult. With so much to consider, how can you possibly know what direction to go in? No worries! The Bekoz Team has been keeping an eye out on things that have been trending.   Artificial Intelligence Technology continues to amaze us with how quickly it evolves.

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The Bekoz Recap: National Urban League Conference 2017

The Bekoz Recap: National Urban League Conference 2017

Who: @NatUrbanLeague What: NUL Conference 2017 Where: St. Louis When: July 25-28 Why: To #SaveOurCities You read that right! A few weeks ago, we were in St. Louis. We had the pleasure and privilege of supporting the National Urban League (NUL) at their annual conference for the third year in a row. Why do we

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The Missing Factor

The Missing Factor

We were asked a question recently and had to really think about the answer. What is the difference between a business and a non-profit? As we sat and pondered, others did as well, until someone spoke up. “Well, most non-profits are service oriented.” Another answered “You could have a service business such as massage therapy

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When getting an “E” on your report card is a good thing!

When getting an “E” on your report card is a good thing!

Many civic organizations that focus on community services, rely on funding from other entities. How do you entice these parties to provide you with what you need for your organization? Whether it is funding, in-kind services or simply advocating to others on your behalf, organizations must work on engaging outside sources. That’s it! Entice and

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