We find that many times when there is a need for additional services to keep a business moving, there is usually a decision between creating a brand-new position or using funds to outsource support. In line with our 5-year anniversary, we are taking a moment to discuss the pros of outsourcing your marketing services by
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Tis the season…to complete your vision board! Now, we know what you are thinking. How can a board filled with random pictures and words be good for your business? Well, if this collage encompasses where you want to go and where you want your business to be, it can keep your goals and visions at
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Consistency is key! The “Rule of Seven” states that an individual needs to see or hear something a total of seven times before it becomes memorable. Viewed items could include elements associated with a brand such as images, symbols, colors, text, and more. All elements that help your brand be recognizable. Think about it…if you
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It’s surprising how many organizations are so eager to get results, that they jump into action and completely miss out on the key aspects needed to make their marketing work for them. While we understand the enthusiasm, the consequences of not having a strategic plan in place can severely impact your organization; specifically, when it
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It seems we never know what we are going to wake up to these days. The year 2020 was a whirlwind forcing us as business owners, family members, friends, and more to become flexible in ways we may have never imagined. Our original plans were crumpled up like a paper ball and then smoothed out
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Have you ever wondered how bloggers with the best content come up with those mouth watering topics? It’s the kind of information everyone wants to know and will search to get it! It’s the kind of content that starts to trend and helps generate traffic to their website, social media, and more. Don’t just sit
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Looking to make a difference but not quite sure where to start? Our passions draw us to certain causes and sometimes we are compelled to act as a result of a strong feeling to particular activities. Maybe it is something in the past that pushes us to move in a certain direction or area. Maybe
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In every business a crisis may be viewed differently. For instance, what may be defined as a crisis and its impact for some businesses may be completely different for other businesses in a separate industry. However, what every business should have at their disposal is a clear and concise Crisis Communication Plan. When we get
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Have you checked your inbox lately? In the past week, inboxes have been inundated with multiple emails regarding the Coronavirus (COVID-19) and how companies and organizations are assuring their customers and constituents that they are here and available to them. COVID-19 has turned the lives of many upside down. We have begun practicing social distancing,
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Whether you’re working on the marketing section of your business plan or developing a standalone marketing strategy for your business or organization, we have five tips you can use to establish a thorough roadmap of how you will attract and retain consumers. 1. Define your target market. Really get to know who you are targeting
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