Small business owners are familiar with the unique challenges of the ever-evolving business landscape. But while they play a vital role in many economies, the journey to success needs to be straightforward. Unlike larger counterparts, as a small business, you often have to navigate with financial co...
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The sun is peeking through the clouds and the rising temperature means one thing…Spring flowers have bloomed and summer is on its way! Changes such as this typically come with a sense of "out with the old, in with the new." That should also include any updates to your business's marketing plan a...
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Tis the season…to complete your vision board! Now, we know what you are thinking. How can a board filled with random pictures and words be good for your business? Well, if this collage encompasses where you want to go and where you want your business to be, it can keep your goals and visions at t...
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Thinking ahead and looking forward to marketing trends can be difficult. With so much to consider, how can you possibly know what direction to go in? No worries! The Bekoz Team has been keeping an eye out on things that have been trending. Artificial Intelligence Technology contin...
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We find that many times when there is a need for additional services to keep a business moving, there is usually a decision between creating a brand-new position or using funds to outsource support. In line with our 5-year anniversary, we are taking a moment to discuss the pros of outsourcing your ...
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Consistency is key! The “Rule of Seven” states that an individual needs to see or hear something a total of seven times before it becomes memorable. Viewed items could include elements associated with a brand such as images, symbols, colors, text, and more. All elements that help your brand be ...
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It’s surprising how many organizations are so eager to get results, that they jump into action and completely miss out on the key aspects needed to make their marketing work for them. While we understand the enthusiasm, the consequences of not having a strategic plan in place can severely impact ...
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It seems we never know what we are going to wake up to these days. The year 2020 was a whirlwind forcing us as business owners, family members, friends, and more to become flexible in ways we may have never imagined. Our original plans were crumpled up like a paper ball and then smoothed out in new...
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Have you ever wondered how bloggers with the best content come up with those mouth watering topics? It's the kind of information everyone wants to know and will search to get it! It’s the kind of content that starts to trend and helps generate traffic to their website, social media, and more. Don...
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Word of Mouth marketing (WOM) is a tried and true tactic for building a brand culture that will be loyal and in return support your brand, share information, help you generate buzz and be an advocate for your brand. By leveraging your existing membership base, key stakeholders, partners, c...
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