Entries by Glynis

3 Hot Tips to Create a Buzz

Word of Mouth marketing (WOM) is a tried and true tactic for building a brand culture that will be loyal and in return support your brand, share information, help you generate buzz and be an advocate for your brand.  By leveraging your existing membership base, key stakeholders, partners, consumers and constituents you can employ WOM […]

Change Starts with You – Stand Up!

Looking to make a difference but not quite sure where to start? Our passions draw us to certain causes and sometimes we are compelled to act as a result of a strong feeling to particular activities. Maybe it is something in the past that pushes us to move in a certain direction or area. Maybe […]

Prepare a Crisis Communication Plan

In every business a crisis may be viewed differently. For instance, what may be defined as a crisis and its impact for some businesses may be completely different for other businesses in a separate industry. However, what every business should have at their disposal is a clear and concise Crisis Communication Plan. When we get […]

Getting the Best out of Facebook Part 1: Build Brand Awareness

Company leaders must do what is necessary to keep their business at the forefront of customers minds. Especially, in an environment where visuals are becoming more elaborate, and speed reading is a daily occurrence; if folks are even reading at all.  Business leaders must learn how to take advantage of available resources, particularly if the […]

4 Ways Brand Ambassadors Can Enhance Your Event

Imagine this….. It is time for the event you have been working on for months, and your team is already stretched thin; the person designated for registration duty is also doubling as the room organizer and has to help setup. To make matters worse, you just got wind that members of the mayor’s office may […]

Wanted: Social Media Intern

Bekoz is looking for a Social Media Intern to join our dynamic team and provide support for our online brand and community. You will gain valuable experience in social media administration and learn the ins and outs of marketing while aiding in Bekoz’s online communication efforts. Tasks Include: · Creating content calendars · Assisting with […]

10 Top Marketing Trends for 2018: Takeaways for Nonprofits

While Instagram grows, Twitter stagnates, LinkedIn refreshes, and Facebook still dominates. Cord-cutting is on the rise and TV viewership on the low. We’ve been scanning the internet air waves for the latest and greatest insights for your marketing efforts this year. Here are some commonly predicted marketing trends and key takeaways for nonprofits in 2018: […]

7 Tips for #GivingTuesday 2017

In 2016, nonprofits participating in #GivingTuesday garnered more than $177M in online donations, with an average donation of $107.69. Is your nonprofit getting in on #GivingTuesday? Use these 7 tips to guide your campaign planning and implementation. Get a squad: Appoint a dedicated point-person and team (depending on available resources), consult your board of directors, […]

The Bekoz Recap: National Urban League Conference 2017

Who: @NatUrbanLeague What: NUL Conference 2017 Where: St. Louis When: July 25-28 Why: To #SaveOurCities You read that right! A few weeks ago, we were in St. Louis. We had the pleasure and privilege of supporting the National Urban League (NUL) at their annual conference for the third year in a row. Why do we […]