Word of Mouth marketing (WOM) is a tried and true tactic for building a brand culture that will be loyal and in return support your brand, share information, help you generate buzz and be an advocate for your brand. By leveraging your existing membership base, key stakeholders, partners, consumers and constituents you can employ WOM […]
This author has yet to write their bio.Meanwhile lets just say that we are proud Glynis contributed a whooping 11 entries.
Entries by Glynis
Looking to make a difference but not quite sure where to start? Our passions draw us to certain causes and sometimes we are compelled to act as a result of a strong feeling to particular activities. Maybe it is something in the past that pushes us to move in a certain direction or area. Maybe […]
In every business a crisis may be viewed differently. For instance, what may be defined as a crisis and its impact for some businesses may be completely different for other businesses in a separate industry. However, what every business should have at their disposal is a clear and concise Crisis Communication Plan. When we get […]
Whether you’re working on the marketing section of your business plan or developing a standalone marketing strategy for your business or organization, we have five tips you can use to establish a thorough roadmap of how you will attract and retain consumers. 1. Define your target market. Really get to know who you are targeting […]
Company leaders must do what is necessary to keep their business at the forefront of customers minds. Especially, in an environment where visuals are becoming more elaborate, and speed reading is a daily occurrence; if folks are even reading at all. Business leaders must learn how to take advantage of available resources, particularly if the […]
As the weather changes, you too may have to make some small adjustments to get the best out of your marketing efforts. Check out the infographic below for a few Spring Cleaning tips to get you going.
Imagine this….. It is time for the event you have been working on for months, and your team is already stretched thin; the person designated for registration duty is also doubling as the room organizer and has to help setup. To make matters worse, you just got wind that members of the mayor’s office may […]
Bekoz is looking for a Social Media Intern to join our dynamic team and provide support for our online brand and community. You will gain valuable experience in social media administration and learn the ins and outs of marketing while aiding in Bekoz’s online communication efforts. Tasks Include: · Creating content calendars · Assisting with […]
While Instagram grows, Twitter stagnates, LinkedIn refreshes, and Facebook still dominates. Cord-cutting is on the rise and TV viewership on the low. We’ve been scanning the internet air waves for the latest and greatest insights for your marketing efforts this year. Here are some commonly predicted marketing trends and key takeaways for nonprofits in 2018: […]
In 2016, nonprofits participating in #GivingTuesday garnered more than $177M in online donations, with an average donation of $107.69. Is your nonprofit getting in on #GivingTuesday? Use these 7 tips to guide your campaign planning and implementation. Get a squad: Appoint a dedicated point-person and team (depending on available resources), consult your board of directors, […]