It’s surprising how many organizations are so eager to get results, that they jump into action and completely miss out on the key aspects needed to make their marketing work for them. While we understand the enthusiasm, the consequences of not having a strategic plan in place can severely impact your organization; specifically, when it
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It seems we never know what we are going to wake up to these days. The year 2020 was a whirlwind forcing us as business owners, family members, friends, and more to become flexible in ways we may have never imagined. Our original plans were crumpled up like a paper ball and then smoothed out
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Have you ever wondered how bloggers with the best content come up with those mouth watering topics? It’s the kind of information everyone wants to know and will search to get it! It’s the kind of content that starts to trend and helps generate traffic to their website, social media, and more. Don’t just sit
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Word of Mouth marketing (WOM) is a tried and true tactic for building a brand culture that will be loyal and in return support your brand, share information, help you generate buzz and be an advocate for your brand. By leveraging your existing membership base, key stakeholders, partners, consumers and constituents you can employ WOM
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Looking to make a difference but not quite sure where to start? Our passions draw us to certain causes and sometimes we are compelled to act as a result of a strong feeling to particular activities. Maybe it is something in the past that pushes us to move in a certain direction or area. Maybe
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In every business a crisis may be viewed differently. For instance, what may be defined as a crisis and its impact for some businesses may be completely different for other businesses in a separate industry. However, what every business should have at their disposal is a clear and concise Crisis Communication Plan. When we get
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Have you checked your inbox lately? In the past week, inboxes have been inundated with multiple emails regarding the Coronavirus (COVID-19) and how companies and organizations are assuring their customers and constituents that they are here and available to them. COVID-19 has turned the lives of many upside down. We have begun practicing social distancing,
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Whether you’re working on the marketing section of your business plan or developing a standalone marketing strategy for your business or organization, we have five tips you can use to establish a thorough roadmap of how you will attract and retain consumers. 1. Define your target market. Really get to know who you are targeting
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There is so much you can get from a business page that your personal page does not provide, including the ability to check page insights so you can determine who you are talking to, where they are coming from, as well as what content is attracting attention and the time of day your page has
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Company leaders must do what is necessary to keep their business at the forefront of customers minds. Especially, in an environment where visuals are becoming more elaborate, and speed reading is a daily occurrence; if folks are even reading at all. Business leaders must learn how to take advantage of available resources, particularly if the
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